What is the difference between amazon.com and amazon.co.uk

Is important to fully understand this aspect of international selling before starting your journey. If you handle taxes incorrectly, it can have the biggest impact on your revenue. Unlike selling a product from the US and shipping to the UK, operating out of the UK means the ownership of taxes is on you rather than the buyer. There are different and ever-changing regulations in the UK and EU that your product may need to adhere to.

Amazon recommends a few specific services for business owners looking for assistance in European compliance. Globally, the US and UK are known for being very similar, but shopping trends and the difference in market size can either help or hurt your success depending on how well you understand them.

UK consumers are more comfortable shopping online and do so more frequently compared to US consumers. This leads to an impressive potential customer base despite the vast difference in population. The biggest difference, though, is the percentage of the population that has used Amazon to shop online.

This difference in eCommerce savviness means that despite their lower overall population, the Amazon UK Marketplace offers a disproportionately large consumer base. Culture is the main area where many people consider the UK and the US to be very similar. While this may be true when compared to other European countries, there are still some differences that are worth understanding.

Many of these differences may not be serious discrepancies between the 2 countries, but optimizing your listings to account for them can help you make the most of your foreign business efforts. Consumers in the UK are more reactive to fact-based marketing compared to US shoppers who tend to react more strongly to emotion-based marketing.

Ensure your listing gives all of the necessary details for a UK shopper to make a decision or they might look elsewhere. UK consumers are less likely to impulse buy when compared to the US. This means more research will go into products and sellers before making a purchase, and your reputation could make or break a buying decision. English is the primary language in both the UK as well as the US, but there are still some occasional differences to be aware of for certain product categories that could localize an otherwise awkward listing.

There are many resources available for US sellers to perfect the art of creating a brand, and many of those skills will put you ahead of the competition across the pond. This connection can make further global expansion easier in a number of ways which makes the UK a great potential learning platform before diving into other European Marketplaces.

Ease of shipping and navigating customs between EU regulated countries. Most EU countries have agreements when it comes to shipping products across borders which makes having a shared product supply easy. A consumer base that is comfortable shopping across the EU. The cross-border European Marketplace goes both ways, with shoppers from other EU nations taking advantage of listings in the UK as well.

There are a lot of unknowns when it comes to Brexit, but seemingly none of the possibilities tied to a vote to leave are favorable to e-commerce buyers and sellers. A few potential impacts on the UK leaving the European Union include:. In fact, even the current uncertainty has weakened the position of the British pound despite no final decision on Brexit. There could be a major increase in shipping times both to and from the UK. This means a longer delay between manufacturing and available stock and slower shipping times to customers.

The most important key figures provide you with a compact summary of the topic of "Amazon in the UK" and take you straight to the corresponding statistics. In the following 6 chapters, you will quickly find the 36 most important statistics relating to "Amazon in the UK". Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Published by Daniela Coppola , Jul 7, Amazon in the UK This tremendous transformation certainly did not happen overnight, but over the span of two decades, and the impact thereof is reflected in exponentially growing annual revenue worldwide.

Across Europe as well, Amazon and its various services are favored by consumers. The United Kingdom also happens to be the leading European location where Amazon has the highest number of fulfillment services. The current employee number at Amazon UK Services stands at 22 thousand, which is ten times higher than it was a decade ago. Amazon Prime Amazon's success in the UK market is not limited with online retailing and e-commerce.

Amazon Prime Video is now the second most popular subscription-video-on-demand service among consumers in the United Kingdom. Over the years, the number of UK households subscribing to Prime Video has grown substantially, from about five million in to approximately eight million users in Netflix , Amazon's closest competitor in the SVoD market, boasts some 13 million subscribers in this country.

Amazon knows how to attract more and more shoppers while at the same time imprinting its brand on an even wider scale. Amazon Prime Day is one good example of that. Compared to the year prior , was a better success story for Prime Day in the UK.

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Amazon annual net sales in the UK in Number of Amazon distribution centers in the UK. Number of desktop and mobile website visits to amazon. Consumer behavior Share of frequent Amazon shoppers in the UK. Main product category shoppers would not prefer purchasing from Amazon. Number of new 3rd party sellers on Amazon in the UK in December Interesting statistics In the following 6 chapters, you will quickly find the 36 most important statistics relating to "Amazon in the UK".