When was m and ms invented

Whatever the case, Forrest saw an opportunity in these candies, and immediately went back home to create his own version. The first batch were made in , just four years after the development of Smarties not to be confused with the chalk-like smartie candies we know today. When Forrest Mars came back to New Jersey to patent the candy, he ran the idea by Bruce Murrie for a potential partnership.

Murrie was the son of William Murie, president of Hershey. When World War II soldiers came back, they remained loyal to the candy treat and it became a household favorite.

This partnership was a combination of two of the most well-known candy makers of the time and in history. In , Murrie sold his shares of the business to the mars family.

It was one of the branding mechanisms used by the company Mars to eliminate competitors potential imitations of the candy. Changes in color variations: In , tan replaced violet.

This slogan was first used in the year Save my name, email, and website in this browser for the next time I comment. It was during the Spanish Civil War that Mars purportedly encountered British volunteers eating small chocolate beads encased in a hard sugar shell, which prevented melting.

In an age when sales of chocolate typically dropped off during summer months due to the lack of air conditioning, Mars was thrilled by the prospect of developing a product that would be able to resist melting in high temperatures. Upon Mars' return to the United States, he approached Bruce Murrie, the son of Hershey executive William Murrie, to join him in a new business venture.

Anticipating a shortage of chocolate and sugar as World War II raged on in Europe, Mars sought a partnership that would ensure a steady supply of resources needed to produce his new candy. In March of , Mars was granted a patent for his manufacturing process and production began in Newark, New Jersey. After the U. By the time the war was over and GIs returned home, they were hooked.